Role: Design Management, Design Strategy, Information Architecture, UI Design, Visual Design
Designation: UI Designer, AOL New Market Operations (Asia-Pacific)
Duration: 4 months (September - December, 2009)
Brief: "Design the first of it's kind e-commerce Web-section for Engadget Japan focusing on the online selling and lead-generation of netbooks and related small Pcs for the Japanese audience."
Project Description
Engadget JapanEngadget Japan's Netbooks Channel
Project Description
Engadget JapanEngadget Japan's Netbooks Channel
Selected Design Deliverables
Design Strategy and Blueprint
After understanding the business objectives and cross-cultural user behavior aspects, the first step was to formulate the strategy and come-up with a level 0 Blueprint of the E-commerce Channel for Netbooks. In Phase 1, the scope was restricted to just Netbooks but later the entire Web structure needed to accomodate other similar small PC gadgets.
Page Schemes (Wireframes) and Interaction Flows
the wireframes wherever necessary to speed up the design process and also due to cross-cultural issues of comprehension and visual clarity. Few examples are as follows:
Visual Designs
After finalizing the structure and the layout schemes, the next step was to pick-up the relevant look and feel to provide a comfortable experience and a good first connect with the Japanese users. Various color schemes were explored and discussed and one finalized which was taken ahead. All the visual screens were then created according to exact color and visual specifications of AOL Asia-Pacific Properties. Few samples of the visual design are as follows:
AOL Japan Netbooks Homepage Visual Design Options
